Bringing entrepreneurship education to a higher level

To bring entrepreneurship education in Amsterdam (and beyond) to a higher level, a variety of entrepreneurship teaching cases is developed. Each of the entrepreneurship cases features a successful new venture from the Amsterdam region.

 

Inspire your students with Amsterdam entrepreneurship cases
Although the cases can be used at any level, they are especially suitable for late Bachelor and Master level entrepreneurship courses, and for executive education.

About the Cases

As part of the IXAnext valorisation program the city of Amsterdam has financed the development of ten entrepreneurship teaching cases. The cases feature successful local new venture, start-ups and/or scale-ups and are developed by teacher/ researchers who are affiliated with institutions for higher education in Amsterdam (HvA, UvA and VU).

By involving regional cases in education, students get inspiring examples from their immediate environment.

For whom?

Although the cases can be used at any level, they are especially suitable for late Bachelor and Master level entrepreneurship courses at universities (of applied sciences), and for executive education.

Team

Joris Ebbers is associate professor Entrepreneurship and Innovation at the University of Amsterdam. More about Joris via LinkedIn or University of Amsterdam.

Enno Masurel is professor in Sustainable Entrepreneurship at the Vrije Universiteit Amsterdam. More about Enno at VU Amsterdam

 

Partners

The Cases are made available in cooperation with Innovation Exchange Amsterdam (IXA): the valorisation centre of the Amsterdam knowledge institutions. The Cases are made possible with a contribution of the City of Amsterdam.

 

How does it work?

Each case consists of a text and an introduction video. Both can be used free of charge. Teaching notes on how the cases can be incorporated in your course, are available upon request, for teachers only.

To receive Teaching Notes send an e-mail to info@ixa.nl with the following information:

  • ‘Subject’: requesting teaching notes
  • case name
  • exemplify in which course you plan to use the case
  • your full name
  • your function (eg. lecturer, assistant professor, associate professor, full professor)
  • name of your university/ institution for higher education

The Amsterdam Cases

The entrepreneurship cases on this website give a more ‘Amsterdam touch’ to entrepreneurship education in the Amsterdam area. By involving regional cases in education, students get inspiring examples from their immediate environment.

Metrica Sports

Metrica Sports provides tactical analysis tools to improve the performance of football players through easy-to-use, customer centered software for data and video analysis. Their core product is the software FootMapp, which provides clubs with detection of key moments or movements using pattern recognition technology and original video of matches with overlaid annotated visualizations.

Topics: networking, incubation, early stage venture, software, video analytics, sports, football

Download the case text (pdf) or request Teaching Notes

Optics11

In 2016 Optics11 was one of the most innovative small and medium-sized enterprises (SMEs) in the Netherlands. Optics11 has its origins in academics, but is now a serious player in the commercial market as well. Optics11 is an example of how the academic world and the private sector may intertwine, with the help of the public sector.

Topics: firm life cycle, growth stage, exit strategy, open innovation, investor, optical fiber-sensing systems, life sciences

Download the case text (pdf) or request Teaching Notes

Tony's Chocolonely

By Maarten Hogenstijn, Nesrien Abu Ghazaleh, Merel Sluiter/ HvA

This teaching case explains the story of social enterprise Tony’s Chocolonely. Tony’s is a mission driven company that sells chocolate with the aim to ban slavery in the cacao industry. Currently, they are market leader in the Netherlands and have also entered the market in several European countries and the United States. In this teaching case their journey is discussed and three specific topics are highlighted: transparency in the value chain, Tony’s organizational culture and telling and selling Tony’s story.

Topics: social entrepreneurship, social impact, transparency in value chains, organizational behavior, HRM

Download the case text (pdf) or request Teaching Notes

SRXP

By Enno Masurel / VU

In this case the successful development of the company SRXP and the entrepreneur Pieter Verbruggen are highlighted. SRXP operates in the Fintech (‘Financial Technology’) sector, that seeks to improve and automate the delivery and use of financial services with new technology. This case ​convincingly shows that there is ample space for young and innovative companies in the FinTech sector, with a right entrepreneurial approach.

Topics: fintech | entrepreneurship | pivotal role of the entrepreneur

Download case text (PDF) or request Teaching Notes

Radically Open Security

By Joris Ebbers / UvA
ROS is a not-for-profit IT security platform organization. The majority of the work ROS do consists of so-called “pen testing”. Pen testing is short for penetration testing, which is an authorized cyber attack to evaluate the security of IT systems by trying to exploit its vulnerabilities. Customers include retailer Ahold-Delhaize, the Dutch police, insurance company Aegon and internet browser Mozilla.

Topics: Platform business | virtual organization | nonprofit business models | cyber security | ethical hacking

Download case text (PDF) or request Teaching Notes

The Next Web

By Martin Haring / HvA
In this case we introduce the topic of what it means to work at an entrepreneurial firm. What are the benefits and pitfalls for employees working at an entrepreneurial firm and how does the entrepreneur deal with the different wants and needs of his employees? What are the conditions for building a ‘blame free’ work environment and how do employees cope with the many changes and responsibilities in such a firm?

Topics: serial entrepreneurship | entrepreneurial firm culture | leading by example | entrepreneurial employees | HRM
Download the case text (pdf) or request Teaching Notes

Request Teaching Notes

To request teaching notes send an e-mail to info@ixa.nl and provide the following information:

  • ‘Subject’: requesting teaching notes
  • case name
  • exemplify in which course you plan to use the case
  • your full name
  • your function (eg. lecturer, assistant professor, associate professor, full professor)
  • name of your university/ institution for higher education

Future new cases

Autumn 2019 we will launch a case on Tuvalu Media. One of the Netherlands biggest production companies for commercial and public television networks.

News and Events

Scroll right for our news and events

Launch two new cases: 23 April 2019 - 15.00-17.00

For who? Teachers, researchers and entrepreneurs

Program

  • Demonstration Radically Open Security case by Joris Ebbers, associate Professor Entrepreneurship at UvA Amsterdam Business School
  • Demonstration The Next Web case by Martin Haring, manager Centre for Entrepreneurship at HvA

Afterwards there are drinks and room for discussion on how these cases can be used in your teaching programs.

 

Location
UvA Amsterdam Business School
Plantage Muidergracht 12, room M4.02

Contact